International KIN Magazine


Voluntary Service Overseas (VSO) is an international development charity with a vision for a “world without poverty” and a mission to “bring people together to fight poverty”.

VSO wanted to produce a striking magazine mailing, to engage supporters and donors with the ongoing successes of the charity, but were looking for advice and guidance on creating a cost-effective pack that didn’t sacrifice impact. Following a lengthy tender process Propack were successfully awarded the 12-month contract to produce and mail VSO’s all-new KIN Magazine.


  • Challenge conventional formats whilst achieving efficiency for 44k recipients.
  • Use our postal expertise to achieve maximum Postal Discounts.
  • Achieve ‘Zero-rating’ for VAT by satisfying the ‘Package Test’ criteria.
  • Devise an effective donation mechanism to maximise fundraising.


Propack’s charity-specific advice and fine-tuning contributed to the success of this striking campaign both economically and in the response it achieved from recipients:

  • Working closely with KIN and their creative agency, we produced a visually stunning mail pack, with maximum impact.
  • Created a bespoke outer envelope that incorporated a window to enable us to achieve the optimum mail sort postal discounts (£3488 saved over previous postage costs).
  • Advised on amending the pack format to enable it to qualify for ‘Zero-rating’ for VAT – this saved our client £3847.

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01484 538222 |